A Facebook page is free and easy to start. It's also not something you own, and it isn't built to be found the way a website is.
From £39/month · no contract · free preview first
| Facebook page | MyShopfront | |
|---|---|---|
| Cost | Free | From £39/month, no contract |
| Who owns it | The platform | You |
| Found via Google search | Limited | Built for it |
| Layout control | Fixed to Facebook's format | Your own layout |
| Risk of losing it | Account suspension, hacks, platform changes | None of those specific risks |
Quick updates, community engagement, and a place people already expect to find a local business's latest news or offers, at zero cost and with no setup required.
You don't own the account, algorithm changes can quietly reduce how many people see your posts, and the page format is fixed. There's nowhere to lay out hours, a full menu or services cleanly, and it isn't built to be found by someone searching Google directly for your business.
A page anyone can set up in minutes doesn't carry the same weight as a proper website with your own domain, for someone deciding whether to trust you with a booking or a job. See our guide on websites vs Instagram for more on this specifically.
Most businesses that do well online use a Facebook page for updates and personality, and a website as the stable, ownable base that doesn't depend on a platform's mood. The two aren't in competition.
Yes, and it's a good idea, it lets people follow your day-to-day updates while your website stays the stable, findable home base.
That's a good sign your audience is there. A website adds a layer of resilience and discoverability a social page alone can't provide, rather than replacing what's already working.
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